The Morgan Litho Co. 35920 Country of Origin U. This one is 35920. That is not coincidence. These were printed together as part of the same production run. That places this firmly in. September 1923 – 6th Annual Paramount Week. That’s excellent confirmation. Paramount Week was a national exhibitor promotion designed to. Boost attendance across the country. Reinforce Paramount brand loyalty. Coordinate theater decoration and themed events. Promote the studio star system. This was early studio identity consolidation under the Famous Players-Lasky structure. In 1923, Paramount Studios, although less than a decade into existence, was just beginning to dominate national distribution. This was branding before Madison Avenue branding. The studio was teaching America to think of Paramount as an event. This poster is the invitation. This is bold, theatrical, and psychologically effective. Evokes circus spectacle. Invites entry. Signals entertainment. Creates movement and personality. Bright yellow field with navy framing creates high contrast and visibility from a distance. The red shoes and scrollwork add theatrical charm. “Come In – It’s Paramount Week”. Direct call to action. This was lobby marketing designed to physically pull people through the doors. Morgan Litho Co. Cleveland. Printer job number 35920. Country of Origin U.. Period typography. Linen backed with visible original fold lines. Everything is consistent with original 1923 theatrical distribution. This is not a film title one-sheet. Studio promotional campaign posters from the early 1920s appear far less frequently on the market than standard film posters. They document the business history of Hollywood, not just the films themselves. Early Hollywood history. Paramount Pictures. Silent film era memorabilia. Studio marketing ephemera. 1920s Americana. This is a museum-level conversation piece.